Privacy policy

Privacy Notice

1. Introduction

We respect your privacy and are committed to protecting your personal data.

This privacy notice will let you know how we handle the personal data we collect, as well as your rights.

2. Who We Are

This privacy notice is issued on behalf of Little Mouse Kids. When we mention “we”, “us” or “our”, we are referring to Little Mouse Kids, the company responsible for processing your data.

The company responsible for data collected from individuals in this country is:

Little Mouse Kids
4 Bridle Close, Woodmead Office Park, Woodmead
admin@littlemousekids.co.za

3. What Personal Data Do We Collect and How Do We Use It?

When You Make Purchases and/or Create an Account

We collect personal data when you make an online purchase, purchase from us at a show or exhibition, and/or choose to register for an account with us.

The personal data we collect may include your:

Name
Billing and/or delivery address
Payment information
Email address
Telephone number

We use this data to process any orders that you make. This enables us to perform our contract with you. If you do not provide the personal data requested, we may be unable to supply the products you have ordered.

Where you purchase a relevant product covered by our guarantee, we will use this data to provide this service to you.

We may also use your contact details to contact you to ask you to review our products and services, offer additional product support, or when you have left a review with independent review sites that we have partnered with. We rely on our legitimate interests to use this data to offer additional product support and ensure our customers are satisfied.

We may use order data to enable participation in any discount schemes or promotions, such as refer-a-friend campaigns. We rely on our legitimate interests to use this data to enable your participation and ensure you receive associated discounts.

If you register for an account, we rely on our legitimate interests to use this data to provide this service.

When You Consent to Marketing

We collect personal data when you register to receive our marketing communications via email or SMS, either directly from us or through a third party where you have given that third party permission to do so.

The personal data we collect may include your:

Name
Email address
Telephone number
Date of birth or due date of your child/children, where relevant

With your consent, we will use this data to keep you informed about relevant Simply Baby products and services, including tailored special offers, discounts, promotions, events, competitions and other products and/or services of a similar nature, by email, SMS and targeted advertisements, for example on social media platforms.

If you consent to shopping cart reminder emails, we will use this data to remind you, up to three times, about items left in your shopping cart.

If you request a stock update email, we will use this data to let you know when the item is back in stock.

You can withdraw your consent at any time by clicking on the unsubscribe link on any email we have sent you. To opt out of SMS marketing messages, you can use the opt-out short code provided in every message we send.

When You Enter Our Competitions

We collect personal data if you enter a competition either directly with us, or through a third party where you have given that third party permission to share your data with us.

The personal data we collect may include your:

Name
Email address
Any specific details outlined in the terms of the applicable competition

We use this data to administer the relevant competition. This enables us to perform our contract with you. If you do not provide the personal data requested, you may not be able to participate in the competition.

When You Contact Our Customer Service Team

We collect personal data when you contact us through our customer service channels. This could be via our website, telephone call, email, SMS or social media message.

The personal data we collect may include your:

Name
Email address
Any information you choose to provide us, such as details of complaints, queries or comments
Social media handle, if you contact us via social media

You may also choose to provide information regarding you or your child’s health. This is referred to as sensitive personal data.

We rely on our legitimate interests to use this data so that we can provide customer service, inform any future communication we have with you and measure how satisfied our customers are.

Where you have chosen to share sensitive information with us, this will be on the basis of your consent. Any such information, including details about you or your child’s health, will only be used as needed to ensure we deal with your enquiry as thoroughly as possible.

When You Respond to Casting Calls or Social Posts, or Join a Focus Group

We collect personal data when you respond to a casting call, social post, or join a focus group.

The personal data we collect when you respond to a casting call or social post may include your:

Name
Contact details
Your child’s details
Any other details outlined within the relevant casting call or social post
Photographs or details of your parenting journey, where applicable

The personal data we collect when you join a focus group may include your:

Name
Date of birth
Address
Email address
Telephone number
Date of birth or due date of your child/children
Information around feeding routines and any difficulties you face, where applicable and optional

With your consent, we will use this data to select participants for the relevant marketing activity or focus group.

When You Complete Any Surveys We Send You

We collect personal data when you choose to complete any surveys we send you.

The personal data we collect may include your:

Name
Email address
Any other details outlined in the survey

We rely on our legitimate interests to use this data so that we can measure customer satisfaction and improve our services, products and internal business processes.

When You Register to Participate in Our Product Testing Programme

We collect personal data when you register to participate in our product testing programme.

The personal data we collect may include your:

Name
Date of birth
Email address
Contact details
Date of birth or due date of your child/children
Information around feeding preferences and any difficulties you face, where applicable and optional

We rely on our legitimate interests to use this data so that we can manage your participation in the programme, send you relevant products and seek your feedback.

We do this to measure customer satisfaction and improve our products and internal business processes.

For any sensitive information you share, we will use this data with your consent.

When You Register a Product With Us

We collect personal data when you register a product with us.

The personal data we collect may include your:

Name
Email address
Contact details
Product information

We rely on our legitimate interests to use this data so that we can provide you with the product support you have requested.

When You Participate in Our Ideas or Inspiration Programme

We collect personal data when you choose to share ideas with us as part of an ideas, inspiration or product feedback programme.

The personal data we collect may include your:

Name
Email address
Contact details
Company name, website and job title, where relevant

We rely on our legitimate interests to use this data so that we can communicate with you about your submission.

When You Access Our Website

We collect personal data when you access our website, which uses cookies.

To find out more about the use of cookies and how you can manage them, please read our Cookie Policy.

For Security and Legal Reasons

We use your personal data to protect our business and your account from fraud and other illegal activities.

This includes using your personal data to maintain, update and safeguard your account.

In some cases, we will use your personal data because it is necessary for us to comply with a legal obligation, such as if we receive a legitimate request from a law enforcement agency or for the prevention of fraud.

4. Who Do We Share Your Personal Data With?

We will never sell your personal data to a third party.

However, in order for us to provide our services to you, we may share your personal data with trusted third-party service providers.

Whenever we share your personal data, we put safeguards in place that require these organisations to keep your data safe and ensure they do not use your personal data for their own marketing purposes.

Examples of third parties we may work with include:

Payment service providers who process payments
Warehouses and delivery companies
Customer service providers
IT companies who support our business systems and databases
Internet companies who host and support our websites
Marketing and market research companies who help manage our communications with you
Companies providing consumer review platforms or websites
Professional advisors

It is in our legitimate interests as a business to work with these service providers, as we may not have the capabilities to provide these services ourselves.

In each case, we will ensure that the service provider is only allowed to use your personal data in order to provide services to us and for no other purpose.

We may also share some of your personal data when you choose to use certain additional services, such as third-party payment providers or independent review platforms we have partnered with.

5. How Long Do We Keep Your Data?

We will only retain your personal data for as long as is necessary for the purposes described in this privacy notice.

This means that retention periods will vary according to the type of data and the reason we collected the data in the first place.

We have procedures in place regarding retention periods, which we keep under review, taking into account our reasons for processing your personal data and the legal bases for doing so.

6. What Are Your Rights?

You have a number of rights relating to your personal information and what happens to it.

You are entitled to:

Access personal data we hold about you
Request that we correct any mistakes in your personal information
Request that we delete personal data concerning you in certain situations where there is no good reason for us to continue processing it
Object at any time to the processing of your personal data for direct marketing purposes, normally by clicking the “unsubscribe” link in an email we have sent you
Object in certain other situations to our continued processing of your personal data
Restrict or temporarily stop our processing of your personal data in certain circumstances

To exercise any of these rights, please contact us at:

admin@littlemousekids.co.za

If you feel that your data has not been handled correctly, or you are unhappy with our response to any requests you have made regarding the use of your personal data, you may have the right to lodge a complaint with the relevant data protection authority in your country.